7 ways enterprises can scale and optimize the user experience

The article discusses the growing trend of non-financial companies integrating financial services into their offerings to access new markets and revenue streams. It highlights that while embedded finance offers numerous benefits, it also presents complex challenges that require a trusted industry leader like Plaid for successful implementation. The author outlines seven ways in which Plaid can help optimize the user experience, including fund account from virtually any financial institution, boost conversion rates, reduce fraud risks, and enable instant account funding.