Plaid is a platform that enables developers to launch fintech apps and services without needing to build discrete connections to each of the thousands of financial institutions, providing a higher level of scalability and security. The company introduced Plaid Link in 2015, which sets a standard for secure and easy user experience for connecting financial accounts with fintech apps, giving consumers more choice and transparency into how they share their information. Today, Plaid enables over 5,000 fintech apps to access financial data from over 11,000 institutions across the U.S., Canada, the UK, and Europe.