Plaid's commitment to consumer privacy is rooted in its founding principle of giving people control over their financial information. The company has evolved from building developer infrastructure to creating tools that consumers interact with directly, improving their experience and adding features such as Plaid Link, which eliminates the need for credentials sharing. By partnering with financial institutions and building a privacy portal, Plaid is setting industry standards and driving adoption of credential-less integrations. This approach ultimately creates stronger standards for the whole industry and helps build a more open and equitable global financial system.