The Plaid network is a financial experience platform that offers real-time, insightful transaction data to help build personalized and timely financial experiences. By leveraging its scale and industry-leading connectivity to over 12,000 financial institutions globally, Plaid enables users to link their accounts securely and efficiently. The platform enriches raw transaction data with cleansed merchant names, categories, counterparty information, locations, and more, significantly reducing the time required for teams to make use of the data. With its Transactions Sync feature, Plaid delivers a streamlined view of added, modified, or removed transactions, ensuring uninterrupted experiences. By powering various use cases such as personal financial management tools, lending platforms, and earned wage access, Plaid enables businesses to deliver personalized insights that drive user engagement and revenue growth. The platform continues to innovate with machine learning and generative AI investments, delivering ever-more accurate and insightful data that powers the next generation of financial solutions.