Plaid's engineering office in Salt Lake City is led by Kira Booth, who was drawn to the company after a cold email and researching its operational challenges. She started at Qualtrics as a developer and worked her way up to leadership roles before joining Plaid to build an office from scratch. Booth values diversity in her team and looks for candidates with strong problem-solving skills and ownership. As a manager, she emphasizes vulnerability and openness, fostering an environment where team members feel comfortable sharing their mistakes and ideas. She enjoys coming to work daily, appreciating the company's impact on the tech industry and the creativity that drives innovation at Plaid. In her free time, Booth indulges her artistic side through painting and other creative pursuits.