Introducing Plaid Bank Intelligence: Insights for customer engagement and fraud prevention

Plaid has introduced Plaid Bank Intelligence, a suite of insights and tools aimed at enhancing customer engagement and fraud prevention for financial institutions within the evolving landscape of open finance. Building on its 2024 launch of Permissions Manager and App Directory, which provide banks with visibility into customer data sharing and consent management, Plaid Bank Intelligence leverages its unique perspective from millions of connected financial accounts to offer insights that no single institution could achieve alone. The suite includes the Retention Score, available in early beta, which helps banks understand direct deposit churn risks, and upcoming features like Primacy Indicators and Fraud Insights, which will assist banks in identifying primary accounts and mitigating fraud risks. By providing early visibility into churn and real-time fraud detection, Plaid aims to improve customer engagement, optimize resource allocation, and enhance consumer protection, ultimately leading to better financial outcomes and stronger trust between consumers and institutions.