Fraud in gaming is now a network problem

Fraud in the gaming industry has evolved into a complex network problem, driven by players engaging with multiple platforms and the advent of AI-enabled fraud techniques. As players frequently switch between various gaming platforms, including sportsbooks, iGaming, and prediction markets, they face repetitive identity verification processes, creating friction and increased costs for operators. The regulatory differences between platforms, such as sportsbooks and prediction markets, add another layer of complexity, with AI making cross-operator fraud cheaper and more scalable. Current identity verification stacks, while layered with KYC and behavioral analytics, are insufficient to tackle this network-level fraud without a cohesive, cross-operator approach. A modern gaming identity system must integrate adaptive risk decisioning, bank-account-based verification, and continuous risk assessment to effectively combat fraud. Companies like Plaid offer solutions by leveraging their extensive financial network to provide gaming operators with broader insights into player identity and behavior, reducing friction and fraud risk across the player journey. Ultimately, operators that treat identity as a comprehensive infrastructure rather than a compliance task will be better prepared for future challenges, including regulatory changes and AI-driven fraud.

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