Plaid provides businesses with a unified platform to expand into Europe by simplifying complex problems such as multiple banking systems, authentication methods, and data formats. With its single API solution, Plaid offers broad access while reducing the need for region-specific development efforts, allowing users to connect their financial accounts in seconds and providing personalised user experiences through features like consent handling, custom branding, language localisation, and simplified bank authentication. Additionally, Plaid simplifies bank authentication methods, reduces friction, and maintains smooth user interactions, supports every authentication method, including redirect, decoupled, and embedded, and provides a single data structure to manage diverse account and transaction data, making businesses more efficient in processes like account verification and customer monitoring. The platform also enables local payments without the hassle, supporting multiple payment rails and currencies, and allowing customers to choose between instant and standard transfers.