Plaid has been named a Cool Vendor in financial services by Gartner, highlighting its focus on empowering consumers and developers through its platform. The company's technology makes bank data more useful and democratizes access to this data across practically every U.S. bank, addressing security and privacy concerns. Plaid's developer-friendly approach enables the creation of new and better services, with the goal of lowering barriers to entry for developers and promoting credential-based logins.