Plaid has submitted its response to the Consumer Financial Protection Bureau's proposal outlining their vision for a strong consumer financial data rights rule, which aims to empower consumers to make informed financial choices by giving them control over their data. The company supports establishing a comprehensive financial data access right, requiring companies to provide transparency and control over consumer data, ensuring consistent data access regardless of where they manage their money, protecting consumers' data access while supporting the industry shift to APIs, setting clear standards for data aggregators, and promoting innovation in the financial services ecosystem.