OneGold, an investment platform for precious metals, was created by APMEX with the goal of making buying gold easier than ever. The company aimed to simplify the payment step, which has historically been a high-friction process due to costly bank wires and delayed payments. To achieve this, OneGold partnered with Plaid to enable customers to quickly and securely connect their financial accounts via ACH payments, reducing errors and increasing convenience for buyers and retailers alike. By leveraging Plaid's technology, OneGold was able to provide a seamless user experience, making it easier for people to own precious metals without the hassle of manual account setup and verification.