Plaid has launched a new returning user experience (RUX) for Link that simplifies the flow for consumers who have previously linked a financial institution with Plaid, resulting in a +3% lift in conversion on average. The company has also introduced a new Item Debugger and improved Institution Status, making it easier to find known issues in the Dashboard. Additionally, Plaid is recommending updates to the iOS and Android SDKs to access new features and bug fixes. The company is committed to building a better customer experience by conducting more customer interviews and implementing improvements based on feedback. Furthermore, Plaid has introduced additional enhancements to institution search messaging in Link and is launching its Accelerate program, which supports early-stage fintech startups that are working to simplify payments and improve financial wellness for all.