Activate more users with a faster and easier Link experience

We can see that Plaid is continuously improving its Link experience to make it easier, faster, and safer for consumers. The company has made several updates in the last few months, including improvements to institution selection and search results, personalized institution lists, better search results, higher conversion rates for OAuth flows on mobile-web, a better user experience with OAuth guidance, and stay-up-to-date Plaid SDKs. These changes aim to reduce user drop-off during the transition from an app to Link, improve conversion rates, and provide a more seamless user experience.