The publication of "The Power of Identity Data" primer aims to explain how secure sharing of identity data between financial services ecosystem participants benefits all parties involved. Leading organizations, including fintech companies and traditional institutions, are already harnessing identity data to make the financial services ecosystem more secure by combining it with data from other sources in a puzzle-piece approach enabled by trusted intermediaries. This approach improves financial ecosystem security, reduces operational costs for banks, and enables innovation for consumers, offering a rare "win-win-win" outcome.