How Betterment enables 91% of users to maintain a higher median account balance with Plaid
Blog post from Plaid
Betterment, founded in 2008 during the global financial crisis, is a New York-based online financial advisor with over $33 billion of assets under management and 730,000 customers. It pioneered automated technology to make investing easier, offering two services: Betterment Digital for automated portfolio management and Betterment Premium for access to certified financial planners. To improve user onboarding and provide personalized finance insights, Betterment partnered with Plaid, a platform that simplifies the process of connecting users' outside financial accounts. This partnership has enabled 91% of users to maintain a higher median account balance.
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