Shopping that puts you first

Perplexity has launched a free AI-powered shopping experience for U.S. users that aims to improve online product discovery through conversational, personalized search. The service uses users’ search history and stated preferences to maintain context across follow-up questions, recommend products suited to individual needs and tastes, and present focused product cards with relevant specifications and reviews rather than generic product grids or affiliate-driven lists. Through a partnership with PayPal, users can complete purchases directly within the Perplexity experience from participating retailers, while merchants remain the merchant of record and retain customer, return, loyalty, and post-purchase relationships. The feature is available on desktop and the web, with iOS and Android availability planned in the coming weeks.

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