Shop like a pro: Perplexity’s new AI-powered shopping assistant

Perplexity has introduced a U.S.-focused shopping experience that combines product research, comparisons, visual search, and purchasing within its website and app. Its Buy with Pro feature allows U.S. Pro subscribers to use stored billing and shipping details for one-click checkout on eligible products from participating merchants, with free shipping, while unavailable purchases redirect users to merchant sites. The update also includes Snap to Shop, which identifies relevant products from a photo, and AI-generated product cards and comparisons that Perplexity says are unsponsored and tailored to user queries, supported in part by Shopify product data. To expand available inventory and checkout integrations, the company is launching a free Merchant Program for large retailers, offering product indexing, possible inclusion in recommendations and Buy with Pro, API access for merchant-built search tools, and a dashboard with shopping and search insights.

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