Perplexity makes gift to Northwestern Medill to research AI and journalism
Blog post from Perplexity
Perplexity has donated $250,000 to Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications to support research on how artificial intelligence is reshaping journalism and the broader online information ecosystem. Led by Professor Jeremy Gilbert and the Knight Lab, the research will examine AI tools that can assist reporting, fact-checking, transparency, accuracy, and audience experiences while considering how publishers can adapt responsibly to rapid technological change. Medill will also receive data, insights, and access to Perplexity staff and publisher partners such as The Texas Tribune. The initiative follows Perplexity’s Publishers’ Program, which offers revenue-sharing and technology-related benefits to news publishers.
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