Perplexity expands publisher program with 15 new media partners

Perplexity has expanded its Publishers’ Program by adding more than a dozen media partners, including ADWEEK, the Los Angeles Times, The Independent, Prisa Media, RTL Germany’s stern and ntv, and World History Encyclopedia, marking its first partnerships in the United Kingdom, Japan, Spain, and Latin America. The program aims to support an open information ecosystem while improving the breadth, relevance, and geographic diversity of Perplexity’s answers through publishers’ reporting and specialized coverage. Participating organizations share advertising revenue, receive API access, developer support, a year of Enterprise Pro access for their staff, and ongoing analytics on content performance and trends. Perplexity says more than 100 publishers have expressed interest since the initiative launched publicly in July, and it has appointed former LinkedIn executive Jessica Chan as Head of Publisher Partnerships to develop the program. The company also highlights collaborations with Northwestern University’s Medill School and beehiiv and invites additional publishers to inquire about joining.

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