Perplexity expands partnership with SoftBank to launch Enterprise Pro Japan

Perplexity has partnered with SoftBank Corp. to launch Enterprise Pro for corporate customers in Japan, making SoftBank its first authorized reseller and expanding Perplexity’s presence in the Japanese enterprise market. SoftBank tested the product internally for six months before offering it to clients and will use its established enterprise relationships across sectors such as finance, manufacturing, healthcare, and technology to support adoption. The agreement extends an existing consumer-focused alliance begun in June 2024, which provided eligible SoftBank, Y!Mobile, and LINEMO customers a one-year free Perplexity Pro trial. Enterprise Pro offers AI-powered search, Deep Research capabilities, access to web, premium, and internal data sources, and administrative security controls, while emphasizing privacy, seven-day query deletion, SSO, user management, and SOC 2 certification. Perplexity reports that more than 7,000 organizations, including NVIDIA, Databricks, Stripe, Zoom, and Snowflake, use Enterprise Pro for nearly 20 million daily queries, and describes the SoftBank deal as part of a broader global expansion following partnerships with SK Telecom in South Korea and Deutsche Telekom in Germany.

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