Bullying is not innovation

Perplexity argues that Amazon’s legal threat seeking to prevent Comet AI assistant users from shopping on Amazon represents an effort to restrict consumer choice and emerging agentic AI technology. It distinguishes user agents from crawlers or bots, describing them as private, user-directed assistants that operate with a person’s own credentials and permissions to compare products or make purchases. Perplexity contends that Amazon’s opposition is motivated by protecting advertising, sponsored listings, and upselling opportunities, despite Amazon’s stated interest in partnerships with third-party AI agents. The company frames the dispute as part of a broader question over whether AI will empower individuals to control their online experiences or enable large corporations to retain influence over consumer decisions, and says it will continue defending users’ ability to employ capable, personal AI assistants.

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