When the Internet Blinked: What the June 12 Outage Teaches Us About Resilience

On June 12, 2025, a significant internet outage disrupted digital communications globally, highlighting the critical importance of rapid recovery and solid disaster preparedness in business operations. The incident underscored that while technological failures are inevitable, the speed of recovery and maintaining trust and reputation are crucial, with AI and automation playing vital roles in facilitating these processes. Preparation involves understanding and mapping dependencies within digital infrastructures, implementing redundancy in communication channels, and having a solid incident response plan. The reliability of service providers and partners, such as PagerDuty, is emphasized as essential, as they can significantly aid in mitigating disruptions and ensuring continuous operations. The event serves as a reminder of the necessity of being proactive and resilient in the face of unexpected digital challenges, advocating for robust systems and partnerships to secure business continuity.