Automation is increasingly vital for modern organizations, offering significant value in terms of efficiency, error reduction, and risk mitigation. The blog, co-authored by professionals from PagerDuty, explores how the integration of the PagerDuty Operations Cloud with tools like Snowflake and Jupyter Notebooks can enhance the realization and communication of automation's return on investment (ROI). By employing a robust API integration with Snowflake, users can capture ROI metrics from automated processes, allowing for the creation of dashboards that effectively display these metrics. Additionally, Jupyter Notebooks facilitate interactive computing environments where ROI data can be further analyzed and shared. The authors highlight the "Automation Spiral Paradox," where teams are caught in a cycle of being too busy to automate, and emphasize breaking this cycle by demonstrating the value of automation to stakeholders. The blog outlines practical steps for collecting, analyzing, and showcasing automation ROI metrics, which can be instrumental in promoting digital transformation within organizations.