PagerDuty is set to attend the O’Reilly Velocity Conference 2011 in Santa Clara, CA, where it aims to engage with peers in the web industry to address the challenges of creating fast, scalable, and reliable sites and services. The company plans to participate by exhibiting its offerings, providing live demonstrations of its product, and distributing promotional items such as free T-shirts and discount codes. Additionally, PagerDuty will host a contest allowing attendees to showcase their alert-acknowledgement skills, with prizes including an iPad 2, BluAlert Bluetooth Bracelets, and six months of free service. The company also hints at significant announcements to be made during the conference, encouraging attendees to stay attentive for updates.