PagerDuty introduced a referral program called ReferralDuty, which incentivizes users to refer new customers by offering a chance to win a free pass to the AWS re:Invent conference in Las Vegas from November 11-14, 2014. To participate, individuals need to provide the contact information of a friend who is not a current PagerDuty customer, not in an active sales negotiation with PagerDuty, and has not been referred by another source. The referred person must enter into a free trial and be accepted by PagerDuty, with the final decision resting solely with the company.