PagerDuty: A Horse You Can Back at William Hill Australia

William Hill Australia, a leading betting and gaming company, has implemented PagerDuty to ensure system reliability and maintain 100 percent uptime, particularly during peak events like the Melbourne Cup, a public holiday in Victoria known for its large-scale horse race betting. With nearly one million Australians betting approximately $3 billion AUD on horse races during 2015-2016, any system downtime could lead to significant customer dissatisfaction and financial losses, potentially costing up to $100,000 AUD per minute. PagerDuty's automation and integration capabilities, which include tools like Splunk, AppDynamics, and CloudWatch, allow William Hill Australia to effectively manage incidents by distinguishing critical alerts from noise, thereby allowing quick and accurate responses. The tool's features enable on-call responders to handle incidents efficiently, with notifications sent through preferred communication channels and automated escalation procedures, resulting in a proactive approach to system management and a better work-life balance for the operations team.