Amid the excitement of space exploration, such as the Juno spacecraft's mission around Jupiter, parallels are drawn to the challenges faced in IT Operations, which also require robust planning and tools to manage intense environments. The article highlights the evolution of PagerDuty after acquiring Event Enrichment HQ, focusing on enhancing incident response capabilities with event management improvements. A significant advancement is the creation of the PagerDuty common event format (PD-CEF) to structure and normalize alerts, enabling the development of new tools like an event rules engine for alert classification and suppression. This approach aims to transform non-actionable alerts, previously considered "noise," into valuable indicators of potential issues, allowing for a deeper understanding of IT infrastructure. As PagerDuty prepares for its upcoming summit, the company emphasizes its commitment to lean and agile methodologies, integrating event and incident management to provide more context and understanding of business impacts.