As the end of October approaches, retailers are focused on managing code freezes and hypercare during the high season, particularly with the heightened reliance on digital services since the pandemic. Retailers have long adapted to evolving customer behaviors, but the sudden shift to digital operations during lockdowns has increased pressure on digital service teams, with a survey revealing that over 80% of organizations experienced significant strain and a 47% rise in daily incidents. Consequently, many DevOps and IT professionals are working extra hours, recognizing digital acceleration as a top priority for 2021. In response, a webinar titled "Delivering Always-On Digital Experiences in Retail" was organized to address these challenges, featuring insights from UK retailer John Lewis Partnership on maintaining a robust online presence amid the pandemic and preparing for Black Friday.