Continuous deployment (CD) is a critical aspect of modern DevOps practices, distinct from continuous delivery in that it involves direct releases to production following successful testing, necessitating robust alerting and log analysis for swift issue resolution. The feasibility of CD depends on the application type and architecture, with factors such as transaction volume, user base, and the use of full-stack deployments or microservices influencing its success. Additionally, the organizational environment plays a crucial role, as existing delivery chains and processes must adapt to incorporate CD without becoming unsustainable. Effective CD implementation requires collaboration across development, QA, and IT teams, emphasizing strategic planning, test coverage, and rapid response mechanisms. Organizations may find it beneficial to build new application versions in parallel with CD principles from the start, drawing on continuous integration practices to refine their approach and ensure sustainable execution.