PagerDuty's new Direct Incident Assignment feature allows users to assign incidents directly to specific individuals or escalation policies, enhancing control over incident management without needing additional configuration. This capability, accessible through a new "Assign To" field in the web UI, reduces redundant notifications by automatically acknowledging incidents assigned to oneself, thereby allowing users to concentrate on resolution efforts. The feature also enhances service accuracy and reporting by enabling incidents to be associated with the appropriate services, aligning with existing microservices or infrastructure components. The service has been positively received during early access, with no additional cost for users, promising increased flexibility and accountability in incident response workflows.