In an era where integrating smart technology is crucial, 71% of technical leaders are increasing investments in AI and ML to manage the overwhelming influx of enterprise data and the impracticality of constant human monitoring. PagerDuty's Event Orchestration offers a solution by enabling end-to-end event-driven automation, which improves incident detection, root cause correlation, and operational maturity. This capability allows organizations to create intelligent automation that integrates seamlessly with existing tools and processes, leading to standardized and proactive incident response. Through Event Orchestration variables, organizations can automate major incident management by predicting and managing incidents based on historical data, enabling reactive automation that intelligently triggers further automated responses, facilitating dynamic automation for precise targeting of failures, and supporting self-configuring automation to ensure immediate and accurate triage information. These capabilities reduce the time and effort needed to resolve incidents and deploy automation, making the technology ecosystem more efficient and scalable.