P0 emerges as a novel solution to address the challenges of cloud access security by providing a unified approach that caters to both application engineers and security practitioners. It offers a comprehensive platform that grants secure access to cloud resources while maintaining productivity, addressing the issues experienced with previous point solutions that only partially solved the problem. P0 facilitates deep visibility into permissions and automates access requests to reduce approval times significantly, enhancing security without disrupting developers' workflows. Bolstered by a $5M seed investment from Lightspeed Venture Partners and others, P0 aims to address the common organizational struggle of balancing security and operational efficiency, particularly as companies often face challenges related to identity and entitlement practices in cloud environments. Ultimately, P0 strives to ensure cloud access security is seamlessly integrated into development processes, eliminating friction and operational overhead, thus making access security a Priority Zero.