Unlocking business growth: A conversation with Dub's founder

Dub is a URL-shortening service that not only simplifies the process of sharing long links but has also enhanced its online security by implementing Enterprise Single Sign-On (SSO) through Ory Polis. Steven Tey, the Founder of Dub, explained that this implementation aimed to streamline user authentication and improve security, choosing Ory for its reliable SSO capabilities. The adoption of Ory's solution resulted in reduced login friction, enhanced security, and simplified user management, which led to improved user satisfaction, increased productivity, and trust from clients. The streamlined authentication process significantly increased operational efficiency and helped facilitate SOC 2 compliance. Furthermore, the enhanced security measures and improved user experience contributed to Dub's growth, enabling the acquisition of five enterprise clients within two weeks. Throughout the implementation process, Ory provided responsive and helpful support, further establishing itself as a trusted partner.