In recent years, the complexity of managing user sign-up and login processes has increased, as traditional password systems are unpopular due to security concerns and inconvenience, while social sign-ins are losing favor due to trust issues and user confusion. The industry is moving towards passwordless solutions using biometric passkeys, supported by major tech companies like Apple, Google, and Microsoft, to offer a simpler and more secure user experience. Multi-factor authentication remains essential for protecting sensitive data, though it often frustrates users with its cumbersome nature. To address these challenges, Ory has developed Ory Elements, a set of pre-built, open-source components designed to streamline authentication processes, enhance user experience, and integrate seamlessly with various platforms like React, Next, and Express. These components offer customizable, modular solutions that can be easily implemented to improve the customer journey, and they are available for exploration and feedback on GitHub, with community support through Slack and GitHub discussions.