Safeguarding Trust: Ory SSO Enhances Dub's Security

Dub, a URL-shortening service, has enhanced its user experience by implementing enterprise single sign-on (SSO) with the help of Ory, a trusted partner in secure SSO solutions. This collaboration aimed to simplify user access and bolster security, eliminating the need for multiple logins and passwords. The integration of Ory's SSO brought numerous benefits to Dub, including reduced login friction, enhanced security, and simplified user management, which collectively improved user satisfaction, productivity, and trust. The business impact was significant, with increased operational efficiency and the acquisition of five enterprise clients within two weeks due to improved authentication processes and onboarding experiences. Dub's partnership with Ory underscores a commitment to streamlined access and security, demonstrating the potential of technology to drive growth and strengthen client relationships.