Making Every Moment Matter: How Moonpig Mastered Customer Conversion with Ory

Moonpig, a company focused on creating personalized keepsakes, faced the challenge of balancing customer data management with a seamless user experience in the e-commerce sector. To enhance customer loyalty and simplify the transition from browsing to purchasing, Moonpig required a Customer Identity and Access Management (CIAM) solution that could minimize login friction while securing customer data. They chose Ory for its flexibility, offering both SaaS and self-hosted deployment options, along with modern authentication tools and competitive pricing. This partnership led to significant improvements, including increased conversion rates and higher return visits, by implementing passwordless options and social logins. Ory's security-first architecture allowed Moonpig to maintain focus on their core products while ensuring robust protection of customer credentials, resulting in a close collaboration that serves as a model for other enterprises seeking to enhance user experience while managing data effectively.