Who owns revenue?
Blog post from Orb
Modern high-growth software and AI companies increasingly treat revenue as a cross-functional system rather than the responsibility of finance, sales, or any single department. Billing engineers, product leaders, finance teams, and business operations staff now jointly shape pricing, monetization infrastructure, customer billing experiences, revenue recognition, and the ability to adapt commercial models as products evolve. Examples from companies including Supabase, Jasper, Dremio, Factory, Alchemy, Baseten, and Sanity illustrate how billing systems must support accurate invoicing, flexible usage-based pricing, customer spend visibility, and operational scalability. The piece describes this emerging practice as “Revenue Design,” a discipline focused on intentionally coordinating technology, processes, and collaboration so companies can turn customer value into sustainable growth while changing how they monetize as quickly as they develop new products.
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