Monetizing AI: A discussion of strategic challenges ahead
Blog post from Orb
A panel discussion hosted by Orb and Simon-Kucher explored the intersection of AI, monetization, and future predictions, featuring insights from Naomi Pilosof Ionita, Joshua Bloom, and Sara Yamase, moderated by Michelle Verwest. The conversation highlighted the shift from the hype around AI in 2023 to its practical implementation in 2024, emphasizing the necessity for AI solutions to address real pain points and provide ROI while navigating the complexities of sales and legal reviews. Concerns around AI adoption include performance gains, data privacy, and integration, with a focus on transitioning from outdated seat-based pricing models to innovative monetization strategies such as activity-based and usage-based pricing. The panelists discussed the importance of balancing adoption and monetization, leveraging proprietary datasets for differentiation, and foresaw video as the next disruptive trend in AI. They also addressed the challenges of proving AI's value, maintaining margins, and the strategic significance of infrastructure investment, urging companies to be bold in their monetization approaches and capitalize on proprietary data to stand out in a competitive market.