Designing for trust and complexity in the high-stakesworld of billing

Jo-Ann Deasis discusses her role as a product designer at Orb, a company focused on bringing structure and trust to billing processes. With a background in various B2B industries, she was drawn to Orb because of her previous experience with the complexities and inefficiencies of traditional pricing systems. At Orb, Deasis works on the main billing platform, which involves managing pricing and packaging changes, subscription migrations, and workflow improvements. The design process involves close collaboration with customers and internal teams, emphasizing systems thinking and the downstream impacts of every design choice. The company values direct customer feedback, allowing designers to iterate and refine products effectively. As Orb's clients are fast-growing SaaS and AI companies, the team must adapt quickly, evolving internal mechanisms and data models to meet the demands of scaling businesses. The environment at Orb encourages high ownership, agency, and collaboration among its small design team, making it an exciting place for designers who enjoy tackling complexity and making a real-world impact.