40 SaaS pricing statistics that reveal how modern software companies design revenue

SaaS pricing is shifting from fixed seat-based subscriptions toward usage-based and hybrid models as vendors raise prices faster than general inflation and seek to link charges more clearly to measurable customer value. The cited benchmarks report that 85% of a 100-company survey had adopted some usage-based pricing by early 2025, while hybrid subscription-plus-usage models showed the highest median growth and net revenue retention in several cohort analyses, though these figures indicate correlation rather than causation. Expansion revenue has become increasingly important, exceeding new-customer revenue for companies above $50 million in annual recurring revenue, making accurate metering, forecasting, billing transparency, and discount governance central operational concerns. AI monetization remains unsettled: 44% of surveyed SaaS companies charge for AI features, but subscriptions remain the most common approach, with hybrid and pure usage models growing and outcome-based pricing still rare. The report also highlights a gap between pricing’s strategic importance and its execution, noting that many leaders rely on intuition while data-led approaches are associated with stronger growth outcomes, and it promotes Orb’s billing infrastructure as a tool for managing complex usage, hybrid, and AI-related pricing models.

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