In the webinar hosted by Rob Pearson, experts Paul Stovell from Octopus and Jeffrey Palermo from Clear Measure discuss strategies for achieving safe, automated, and drama-free database deployments. They explore the unique challenges of database deployments compared to other types of deployments and highlight the typical status quo at clients before automation is implemented. The discussion includes the characteristics of automated and unattended database deployments, the differences between DACPAC, SQL Source Control, and other compare-based methods versus migration scripts, and the configuration of rollbacks when deployments fail. Additionally, they address how to configure zero-downtime deployments when both database and application components require changes and demonstrate the developer experience with a well-designed database DevOps pipeline.