Insight Partners invests $172.5M in Octopus Deploy

Insight Partners has invested $172.5 million for a minority stake in Octopus Deploy, marking a significant milestone for the bootstrapped software company, which has grown organically through customer funding since its inception. Octopus Deploy, co-founded by Paul Stovell and his wife Sonia in 2012, has become a leader in enterprise deployment automation, helping automate 180 million deployments across 25,000 companies with a strong presence in the multi-cloud/hybrid-cloud sector. While Octopus has always prioritized conservative management and profitability, the partnership with Insight, known for its expertise in enterprise DevOps investments, is expected to bolster the company's long-term growth plans and product development without altering its core business ethos. Octopus plans to expand its workforce significantly while maintaining its commitment to being a top choice for deployment automation, particularly within the .NET and JVM stacks. This investment is seen as a validation of the company's success and customer loyalty, as well as an opportunity to enhance its offerings and customer experience with Insight's support.