How to navigate Gmail’s new bulk sender guidelines with Nylas
Blog post from Nylas
Google and Yahoo are implementing stricter requirements for bulk email senders, effective February 1, 2024, to reduce spam and malicious messages. These changes include a hard spam rate threshold, mandatory strong authentication policies, and one-click unsubscribe options. Bulk senders who fail to comply may face reduced deliverability, affecting those sending over 5,000 emails daily to Gmail or Yahoo addresses. Nylas offers tools such as one-click unsubscribe headers and Scheduled Send features to help users meet these new requirements and optimize email delivery. These updates are part of a broader effort by email providers to enhance security and user experience by encouraging high-quality and personalized email communication.