How to build native email integration with all providers
Blog post from Nylas
Email remains a dominant mode of communication, surpassing newer platforms like Slack and Discord, with projections indicating over 376 billion emails will be sent daily by 2025. Despite the rise of social media and messaging apps, email remains the preferred contact method for over half of consumers, especially in the SaaS industry, where it provides valuable insights for decision-making. Email integration, which connects email providers like Gmail and Outlook with other systems, enhances business efficiency by centralizing data, reducing context-switching, and enabling advanced features such as analytics and business intelligence. Native email integrations, facilitated by APIs, offer seamless data flow and are more cost-effective and faster to implement than custom in-house solutions, with services like the Nylas Email API providing comprehensive integration capabilities that can significantly enhance user engagement and productivity. The Nylas API enables businesses to connect to all email service providers efficiently, saving development time and costs while supporting advanced functionalities, thereby driving revenue and expanding business capabilities.