Company
Date Published
Author
wpengine
Word count
685
Language
English
Hacker News points
None

Summary

LeadGenius, founded in 2011, specializes in providing sales and marketing teams with custom B2B lead data by combining machine learning with human researchers, serving clients like Box, Google, and Stripe. As the company expanded, it struggled to scale its email and outreach management services, which led to inefficiencies and customer losses. To address this, LeadGenius integrated Nylas Cloud APIs, which allowed them to create a robust and efficient email outreach solution rapidly. The Nylas platform offered a secure, privacy-focused, and flexible infrastructure, enabling LeadGenius to connect seamlessly with numerous email providers and billions of users. This integration facilitated a significant increase in pipeline revenue, with LeadGenius customers generating over $50 million, underscoring the success and value of the partnership with Nylas.