In 2020, developers are encouraged to enhance their applications by incorporating native scheduling tools using the Nylas Scheduler, which offers an instant integration feature to embed a pre-built scheduling interface. A key functionality of the Nylas Scheduler is the ability to create custom event reminders, which can significantly boost user productivity by ensuring meetings are not missed. The process involves making an API request to create a scheduling page and configuring scheduler webhooks to set up reminders, which trigger notifications a specified time before an event. With a few straightforward steps, developers can implement this feature, utilizing webhook URLs for delivery, to send alerts to meeting participants, thereby enhancing the effectiveness of their scheduling tools. The Nylas Scheduler provides an opportunity for further improvements through its instant integration and detailed code examples, allowing developers to seamlessly incorporate these capabilities into their applications.