Avoid landing in spam with trusted email authentication

Email is a crucial communication tool for businesses, but it comes with risks such as deliverability issues and security threats. Email authentication, including protocols like SPF, DKIM, and DMARC, helps verify the legitimacy of emails, reducing the risk of fraud and improving deliverability by ensuring messages are not marked as spam. Despite these measures, companies should also employ additional security measures like Multi-Factor Authentication and OAuth Email Authentication and provide security awareness training to mitigate human error. Sending emails from a company's domain rather than third-party domains further enhances credibility and deliverability. The Nylas Email API aids in achieving near-perfect email deliverability by allowing users to send emails directly from their address while offering features like email analytics, threading, and robust security. This API ensures compliance with security standards and provides options for various authentication types, helping businesses maintain secure and reliable email communication.