Developer Terraform self-service aims to enhance productivity by allowing developers to manage their infrastructure using Terraform, a widely adopted infrastructure-as-code tool. This approach adheres to the "you build it, you run it" philosophy, which can speed up software delivery but also presents several challenges that need careful consideration. Developers may struggle with selecting appropriate modules, configuring them without confusion, and handling Terraform and cloud provider errors, which can lead to inefficiencies and frustration. Additionally, deploying applications and launching new environments can be complicated and time-consuming without clear guidance and reliable processes. To overcome these hurdles, it is essential for platform teams to provide well-curated modules, ensure compatibility, streamline configurations, and offer resources that support effective deployment and environment management, ultimately empowering developers while maintaining system reliability and security.