How Nhost took Midnight Society from Mock-up to a 400,000-User Launch in just 6 Weeks

Gary Fung, Vice President of Engineering at Boom.tv, collaborated with Midnight Society, a game studio co-founded by video-game streamer Dr DisRespect, to facilitate the launch of their new game by engaging a large online community and ensuring robust backend support. The goal was to leverage Dr DisRespect's vast follower base to attract significant user engagement on platforms like Twitter and Discord, while shifting users to their website for early game access. Midnight Society chose Nhost for its backend solutions, which offered an open-source, serverless architecture that seamlessly integrated with Hasura's GraphQL API, providing efficient infrastructure management and CI/CD pipelines akin to Vercel's experience. This setup allowed their small team to focus on business-specific logic and rapidly launch the platform to over 400,000 users in just six weeks, enabling easy sign-ups via multiple channels and fostering increased engagement for early game access. Fung emphasizes the ease and efficiency of using Nhost and Hasura's serverless approach, which has become the preferred stack for future projects.