What e-marketplace Thortful does to get ready for Valentine’s Day

Thortful, an e-marketplace in the B2C space, experiences significant spikes in traffic during seasonal events like Valentine's Day, requiring a strong focus on customer experience and platform performance. The company relies heavily on tools like New Relic for observability, enabling them to monitor key metrics such as conversion rates, response times, and checkouts per second, especially during peak periods. By being cloud-based with AWS, Thortful can efficiently scale resources to match demand, ensuring swift issue resolution and maintaining high site performance. Automation is leveraged to streamline operations, with alerts and notifications set up to promptly address any deviations from baseline metrics. This approach has allowed Thortful to achieve consistent growth, optimize database response times, and enhance user experience through detailed monitoring and analysis of their systems, helping them limit downtime and improve service reliability.